10 Jan 2019

“The FDA is trending to get devices approved and to market more quickly and efficiently. I’m also seeing an interesting trend toward AI in the device marketplace,” says Jeff Benson.

08 Jan 2019

RESTON, Va., Jan. 8, 2019 /PRNewswire/ — BulletinHealthcare, a leading provider of news briefings for top medical associations, announced that it has launched its latest briefing, Radiology Daily Briefing.

14 Dec 2018

The National Provider Identifier (NPI) is an underappreciated marvel of the modern healthcare system. Despite its importance, little has been written about the NPI number’s 15-year journey from idea to implementation.

20 Nov 2018

As the holidays quickly approach, I find myself reflecting on the year’s events. I put a few questions to Lois Smith, Director of Sales, to find out what she’s taken away from 2018.

09 Nov 2018

Pharma marketers were late to embrace programmatic advertising platforms, but that stance is changing rapidly. With the help of data and automation, results and success outcomes are being driven and measured at significant scale.

25 Oct 2018

When I found myself on the receiving end of a physician-referral program for an OTC cold & flu medicine, I experienced firsthand the advantages of influencer marketing.

18 Oct 2018

RESTON, Va., Oct. 18, 2018 /PRNewswire/ — BulletinHealthcare, a leading provider of news briefings for top medical associations, announced today that it has launched its latest briefing to members of the American Society of Echocardiography (ASE).

12 Oct 2018

In that brief moment before your future customer scrolls on by, your ad’s design says more than you might think! Here are some best practices to incorporate in your next ad campaign.

01 Oct 2018

BulletinHealthcare frequently conducts attitudinal studies to provide custom evaluations of ad effectiveness. We recently completed a study for a nationally-ranked hospital that assessed the perception of brand messages across various healthcare specialties.

21 Sep 2018

Advertisers want their ads to appear next to brand safe content. While whitelists of approved websites are one solution to the brand safety challenge, creating them can be a slog. Surprisingly, you can use Wikipedia to make that process a little easier.