Pharma marketers were late to embrace programmatic advertising platforms, but that stance is changing rapidly. With the help of data and automation, results and success outcomes are being driven and measured at significant scale.
RESTON, Va., Oct. 18, 2018 /PRNewswire/ — BulletinHealthcare, a leading provider of news briefings for top medical associations, announced today that it has launched its latest briefing to members of the American Society of Echocardiography (ASE).
BulletinHealthcare frequently conducts attitudinal studies to provide custom evaluations of ad effectiveness. We recently completed a study for a nationally-ranked hospital that assessed the perception of brand messages across various healthcare specialties.
Advertisers want their ads to appear next to brand safe content. While whitelists of approved websites are one solution to the brand safety challenge, creating them can be a slog. Surprisingly, you can use Wikipedia to make that process a little easier.
Associations can optimize their communications strategy by understanding the news and information their members find relevant. To demonstrate the audience insights we provide to our partners, we pulled the stories that are driving member engagement right now.