Pharma marketers were late to embrace programmatic advertising platforms, but that stance is changing rapidly. With the help of data and automation, results and success outcomes are being driven and measured at significant scale.
When I found myself on the receiving end of a physician-referral program for an OTC cold & flu medicine, I experienced firsthand the advantages of influencer marketing.
RESTON, Va., Oct. 18, 2018 /PRNewswire/ — BulletinHealthcare, a leading provider of news briefings for top medical associations, announced today that it has launched its latest briefing to members of the American Society of Echocardiography (ASE).
In that brief moment before your future customer scrolls on by, your ad’s design says more than you might think! Here are some best practices to incorporate in your next ad campaign.
BulletinHealthcare frequently conducts attitudinal studies to provide custom evaluations of ad effectiveness. We recently completed a study for a nationally-ranked hospital that assessed the perception of brand messages across various healthcare specialties.