The National Provider Identifier (NPI) is an underappreciated marvel of the modern healthcare system. Despite its importance, little has been written about the NPI number's 15-year journey from idea to implementation.
Pharma marketers were late to embrace programmatic advertising platforms, but that stance is changing rapidly. With the help of data and automation, results and success outcomes are being driven and measured at significant scale.
BulletinHealthcare frequently conducts attitudinal studies to provide custom evaluations of ad effectiveness. We recently completed a study for a nationally-ranked hospital that assessed the perception of brand messages across various healthcare specialties.