22 Mar 2019

Echocardiographers are highly-educated, time-starved individuals. And that means they’re particularly discriminating when it comes to clicking on digital content.

15 Mar 2019

Have you established your brand as a trusted and reliable source of information in the HCP community? We thought these five tips might help.

14 Dec 2018

The National Provider Identifier (NPI) is an underappreciated marvel of the modern healthcare system. Despite its importance, little has been written about the NPI number’s 15-year journey from idea to implementation.

09 Nov 2018

Pharma marketers were late to embrace programmatic advertising platforms, but that stance is changing rapidly. With the help of data and automation, results and success outcomes are being driven and measured at significant scale.

01 Oct 2018

BulletinHealthcare frequently conducts attitudinal studies to provide custom evaluations of ad effectiveness. We recently completed a study for a nationally-ranked hospital that assessed the perception of brand messages across various healthcare specialties.

21 Sep 2018

Advertisers want their ads to appear next to brand safe content. While whitelists of approved websites are one solution to the brand safety challenge, creating them can be a slog. Surprisingly, you can use Wikipedia to make that process a little easier.