Investing in the right media and maximizing outreach effectiveness means understanding your target audience. These are the stories that captivated oncologists last year.
“The FDA is trending to get devices approved and to market more quickly and efficiently. I’m also seeing an interesting trend toward AI in the device marketplace,” says Jeff Benson.
As the holidays quickly approach, I find myself reflecting on the year’s events. I put a few questions to Lois Smith, Director of Sales, to find out what she’s taken away from 2018.
Pharma marketers were late to embrace programmatic advertising platforms, but that stance is changing rapidly. With the help of data and automation, results and success outcomes are being driven and measured at significant scale.
When I found myself on the receiving end of a physician-referral program for an OTC cold & flu medicine, I experienced firsthand the advantages of influencer marketing.
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