09 Nov 2018

Pharma marketers were late to embrace programmatic advertising platforms, but that stance is changing rapidly. With the help of data and automation, results and success outcomes are being driven and measured at significant scale.

25 Oct 2018

When I found myself on the receiving end of a physician-referral program for an OTC cold & flu medicine, I experienced firsthand the advantages of influencer marketing.

10 Sep 2018

When doctors make a recommendation, patients listen. If physician outreach isn’t included in your OTC marketing strategy, you may be neglecting an effective channel.

03 Sep 2018

Welcome to the all new BulletinHealthcare.com.