09 Nov 2018
Pharma marketers were late to embrace programmatic advertising platforms, but that stance is changing rapidly. With the help of data and automation, results and success outcomes are being driven and measured at significant scale.
25 Oct 2018
When I found myself on the receiving end of a physician-referral program for an OTC cold & flu medicine, I experienced firsthand the advantages of influencer marketing.
18 Oct 2018
RESTON, Va., Oct. 18, 2018 /PRNewswire/ -- BulletinHealthcare, a leading provider of news briefings for top medical associations, announced today that it has launched its latest briefing to members of the American Society of Echocardiography (ASE).
12 Oct 2018
In that brief moment before your future customer scrolls on by, your ad’s design says more than you might think! Here are some best practices to incorporate in your next ad campaign.
01 Oct 2018
BulletinHealthcare frequently conducts attitudinal studies to provide custom evaluations of ad effectiveness. We recently completed a study for a nationally-ranked hospital that assessed the perception of brand messages across various healthcare specialties.
21 Sep 2018
Advertisers want their ads to appear next to brand safe content. While whitelists of approved websites are one solution to the brand safety challenge, creating them can be a slog. Surprisingly, you can use Wikipedia to make that process a little easier.
10 Sep 2018
When doctors make a recommendation, patients listen. If physician outreach isn’t included in your OTC marketing strategy, you may be neglecting an effective channel.
03 Sep 2018
Welcome to the all new BulletinHealthcare.com.
30 Aug 2018
Associations can optimize their communications strategy by understanding the news and information their members find relevant. To demonstrate the audience insights we provide to our partners, we pulled the stories that are driving member engagement right now.
07 Jul 2018
RESTON, VA – (July 7, 2018) – BulletinHealthcare, a digital publisher that provides pharmaceutical marketers access to nearly one million HCPs, has added Medical Conference Geo-Fencing to its suite of programmatic targeting options for HCP marketers.