28 Jun 2023

I’m thrilled to introduce our readers to Kim Stumpe, Director, Advertising Operations, in our latest spotlight interview! With her wealth of experience in the industry, Kim is a seasoned professional that brings a unique blend of expertise and creativity to her role. She’s been with our team for over a decade and continues to drive incredible value and results for our clients. 

Read on to hear more from Kim! 

Can you tell us more about your role as Director, Advertising Operations? 

Kim: In this role, I manage all aspects of the day-to-day ongoings within the advertising operations department. When an advertising program is sold withing one of our briefings, I work closely with the ad ops team to ensure that the contract is set up in a timely manner with every necessary detail put into place. My team and I then set up all creative and tags associated with each campaign and provide mock-ups for clients to review and approve. In my 10+ years in this department, I can honestly say that things evolve constantly, which keeps it exciting, and I truly enjoy the work I do.

From your perspective, what value does BulletinHealthcare offer to its clients and what distinguishes the company from others in the industry? 

Kim: BulletinHealthcare offers an incredible opportunity for pharmaceutical, medical device, and consumer packaged goods brands, as well as health systems and other organizations, to reach doctors and other HCPs daily. In partnering with medical associations, we know HCPs are receiving our briefings because they want to. Also, our reach of HCPs is verified, so our advertisers can know for sure who is seeing their ads. It’s always felt like a very easy solution for advertisers. We have several employees, including myself, who have worked in this industry for over a decade, so I find that our knowledge of what does and doesn’t resonate with HCPs is untouchable.  

What strategies do you employ to ensure BulletinHealthcare ad operations run smoothly and efficiently? 

Kim: I’ve worked diligently to streamline my team’s workload. I have learned what works and doesn’t work over the years and have tried to work as closely as possible with each team member to ensure they are comfortable and ready to take on their daily tasks. We have SOPs and cheat sheets at our disposal, and I keep the team informed of necessary items so they can do the best job possible. I’ve done my best to foster a department consisting of teamwork and camaraderie.

How do you foster a culture of innovation and continuous learning within your team to adapt to the evolving needs of the digital advertising landscape? 

Kim: I slowly introduce different types of campaigns and projects to my team based on their interests. I also do my best to keep them apprised of anything new I learn that could be useful for all of us down the road. Lastly, we use our weekly team call as an open forum to discuss everything and anything we’ve learned throughout the week. 

How do you stay up to date on pharma trends and developments? 

Kim: I follow most pharmaceutical companies on LinkedIn and have a ton of Google alerts set up to ensure I don’t miss anything that would be vital to my department and our organization. 

How do you ensure compliance with industry regulations and standards – such as Black Box and ISI – while still delivering personalized and targeted advertising experiences? 

Kim: Because email blocks Javascript, we’re unable to run HTML5 ads with scrolling animation. Years back, our team developed a great solution to help our advertisers include black box warnings and ISIs in their advertisements that run in our briefings. We still utilize these ads and ask clients to provide link mapped documents outlining what parts of these “oversized” ads they want to make clickable and to what URLs. We can also assist with developing the ads being that these are custom ad units that not all advertisers have readily available. These oversized ISI ads are a great way for black box drugs to still get their brand in front of HCPs in our briefings while also staying within medical legal compliance. 

Can you share a personal habit or routine that helps you maintain focus and productivity in your leadership role? 

Kim: I like to check all emails as they arrive in my inbox and flag what still needs to be addressed so I can see the full picture of everything that needs to be completed. I love lists! I find making lists helps me stay organized, prioritize, and stay on top of my own workload as well as anything I want to ensure my team is working on. 

What’s one unconventional or unexpected skill or talent you have that people might not know about? 

Kim: I can touch my tongue to my nose.

What’s the best piece of advice you’ve received from a mentor or leader in your career? 

Kim: Own your mistakes. In owning your mistakes and evolving from them, you gain valuable perspective, learn from them, and move on. 

Anything else you’d like to share with our readers? 

Kim: My husband turned me into a huge Arsenal fan years ago, so I follow the English Premiere League intently. Our dogs (Gunner and Ramsey) are also named after their mascot and a previous player. One-nil to the Arsenal!

Have a question of your own for Kim? Email advertise@bulletinhealthcare.com.