I’m delighted to introduce our readers to BulletinHealthcare’s new Director of Marketing, Jess Hill. In addition to successfully managing a variety of BulletinHealthcare accounts in her previous sales role, Jess spent the last few years building our health systems vertical from the ground up. And we are very fortunate to have her leading our marketing team with the same level of commitment.
In continuation of this series, Jess will be back to interview other members of the BulletinHealthcare team. But without further ado, let’s hear from Jess!
You’re returning to marketing after several successful years in sales and account management. Do you feel like you bring a new perspective to healthcare marketing now?
Jess: Yes. The opportunity to work directly with our clients across so many sectors—from pharma to health systems and medical device—has provided me with insight into our clients’ needs and the evolution of the healthcare landscape.
How do you think that new perspective could help our clients?
Jess: I’ve walked in both the shoes of our clients and of our sales team. My experience as a buyer has given me perspective on the challenges facing healthcare marketers and what they expect from their interactions with partner suppliers. Because I sat on the other side of the table as a salesperson, I have a firmer understanding of what it takes to deliver real value to brands.
You were nominated as an HBA Woman of the Year “Rising Star” last year. What did you learn from the other rising stars and successful women in the industry at that event?
Jess: It was such a humbling and gratifying experience! I feel very fortunate to have been nominated. There were several commonalities among the honorees, including the 2018 Woman of the Year, Julie Gerberding, MD, MPH: humility, hard work and persistence, and a willingness to throw the ladder back down for others.
What aspects of your new position are you most looking forward to?
Jess: I’m excited to dive into the myriad data to help determine the best ways and means to grow BulletinHealthcare’s business. I’m a bit of a nerd at heart. I’m also really looking forward to the big-picture marketing strategy of my new role.
Having worked in a variety of healthcare marketing roles, what do you think sets us apart? How are we able to accomplish real brand outcomes the way we do?
Jess: Our association partnerships are at the core of what sets us apart. The credibility we have with our HCP audiences is a primary driver of the tremendous engagement we see across our publications. Also, because our news briefings are an exclusive benefit to medical association members, we reach only verified HCPs.
What changes do you expect to see in the HCP marketing space in the next few years?
Jess: A lot more of what we’ve seen over the last few years: more digital and less print, increased pressure to demonstrate ROI and measure outcomes, and a trend toward physician-level attribution for NPP. Plus, the industry will continue to move toward programmatic buying modalities. Shameless plug: BulletinHealthcare is at the cutting edge of innovation in these areas, including physician-level reporting and programmatic buying!
Have a question of your own for Jess? Email firstname.lastname@example.org.