Attitudinal studies expose a platform’s ability to accomplish diverse campaign objectives. They’re also an effective tool for advertisers to understand an audience’s reaction to their creative messaging—information that can be used to improve future marketing outreach.
We recently completed a study for a BulletinHealthcare advertising client, a nationally-ranked hospital, that assessed the perception of various brand messages. Creative focused on the hospital’s target audience by specialty area: gastroenterology, cardiology, and oncology.
Click below to download the full white paper for more information on the campaign’s objectives, study results, and key takeaways.