I’m excited to introduce BulletinHealthcare’s Senior Director of Sales, Dave Bailey!
This month, Dave is celebrating his 14th anniversary with us and we could not be more thrilled to share this special spotlight with our readers. With his impressive pharma sales background and vast knowledge of the industry, Dave has been integral to driving results and powerful solutions for our advertising clients for many years.
Without further ado, let’s hear from Dave.
To start, can you tell our readers a little more about your position as Senior Director of Sales?
Dave: In my current position, I’m directly involved in the daily interaction with pharmaceutical clients and their media partners to provide effective and cost–efficient media tactics that meet the needs and goals of the brands they support.
How did you get into healthcare (or pharma) vertical?
Dave: I have been in the pharma industry my entire career. My first job out of college was as a sales rep for a pharmaceutical company. I was a rep for four and a half years and then promoted to a Product Manager and relocated to the home office. As a product manager, I initially worked on injectable antibiotic brands before moving over to the oral antibiotics and some prelaunch initiatives for a topical antibiotic. I also worked for two ad agencies as an Account Manager. Eventually, I moved over to the “supplier” side and have been on this side of the business for the majority of my career.
Can you tell us about what therapeutic areas your focus is in?
Dave: In the past and present, I’ve worked with pharmaceutical clients involved in multiple therapeutic areas. Clients are constantly expanding into new therapeutic areas, which always keeps things new and exciting. I may work on a dermatology product in the morning and an oncology brand in the afternoon.
In your opinion, what sets BulletinHealthcare apart from other HCP publishers?
Dave: We are unique in partnering with over 30 different medical associations. Our daily email briefings have become part of our HCP audience’s daily practice protocol. The main reason for this is the information comes from an unbiased and trusted source (their medical association), and the content is specific to the specialty in which they practice. Our metrics and the value clients see in us validate the effectiveness of our programs.
Are there any new industry buzzwords or acronyms you’ve recently added to your vocabulary?
Dave: No, I’m not a buzzword person. I’m more of a nuts and bolts person. So, no need to “ping” me. Just call, e-mail, or text me.
What changes do you expect to see in the industry in the near future?
Dave: The industry evolves slowly. I expect the continuation of small start–up organizations to develop unique products through commercialization or to partner with larger companies that already have the infrastructure in place. I think DTC promotion will continue to increase. I also believe non-personal promotion will continue to take on a larger portion of the total promotional budget. As more non-personal communication channels became available primarily through digital channels, there is a more comprehensive communication stream to HCPs. Although salespeople are still a large part of the promotional mix, companies see the value of expanding the use of other communication channels to support their personal sales efforts as other channels have proven to have the ability to communicate complex messaging.
Can you share an interesting fact about yourself?
Dave: Our son competed in track and ran hurdles in college. He made it to the NCAA III finals in long jump his last two years. His college coaches knew I ran hurdles in college as well and repeatedly asked me to run in an open meet where participants don’t need to be affiliated with a university to compete. After multiple requests, my son said, “It would be really cool if you ran with me before I graduated.”
…Things you are willing do for your kids!!!
For six weeks I trained and practiced hurdling in a parking lot and didn’t tell my son I was running until a week before the meet. On the day of the meet, out of all two thousand athletes competing, there were twenty-eight men in five heats competing in the 400-meter hurdles: twenty-seven were between the ages of 18-23 and one 57-year-old. One Bailey took first place, and the other Bailey came in last. You can probably figure out who was who. I cleared all ten hurdles, ran a decent time, and managed not to kill myself in the process. Once I was able to breathe again, my son and I were smiling ear to ear. It was a good day.
Anything else you’d like to share with our readers?
Dave: I read something recently that caught my attention: Enjoy what you do while you’re actually doing it. Most people realize the enjoyment of something only after it has happened and view the enjoyment as previous experiences and in the past tense rather than the present.
Have a question of your own for Dave? Email firstname.lastname@example.org.