07 Jun 2023

In the fast-paced and dynamic world of healthcare, engaging healthcare providers (HCPs) is no easy task. At BulletinHealthcare, we recognize that advertisers need a solution to make a lasting impression amid the busy schedules and information overload of HCPs. While traditional static display ads have their strengths, animated GIFs have emerged as a popular medium for many of our advertising partners. Moreover, we are excited to share our recent expansion of GIF ad specifications, which unlock a plethora of new possibilities for advertisers to engage HCPs and enhance the prominence of brand recognition through strategic ad placement within our email briefings. 

Animated GIF ads are display ads that showcase multiple frames, creating visual interest and enabling the dissemination of more information than a single frame image allows. To provide top-of-the-line solutions for our advertisers, we have recently made significant advancements to our GIF ad offering. These elements are outlined below, along with our recommendations to ensure maximum impact: 

  • Unlimited Frames: In the past, we had a restriction of three frames for all GIF ads. Nonetheless, our team dedicated meaningful efforts to push the boundaries of our platform, and we are delighted to announce that advertisers now have the freedom to include as many frames as necessary.
  • Larger File Size Limit: In the past, we limited animated GIF file sizes to 80KB, but now our platform supports animated GIF file sizes up to 1 megabyte. This competitive offering allows for more flexibility in creative expression, brand positioning, and messaging.

BulletinHealthcare is the ideal solution to connect your brand with HCPs. Seize the opportunity to make a lasting impression, foster engagement, and achieve powerful results for your advertising initiatives through animated GIF ad placement in our briefings.  

If you have any questions about GIF ads, or would like to explore advertising opportunities, please reach out to our team at advertise@bulletinhealthcare.com. We’re here to assist you every step of the way!