14 May 2019

If you’re involved in managing a brand’s advertising campaigns, you probably care about the CTR your ads generate. And you’ve done everything you can to optimize your creative for high CTRs, from targeting the right audience to testing different ad copy and creative designs.

But how can HCP advertisers optimize for CTR in BulletinHealthcare briefings? Our data team crunched the numbers to help advertisers select the best format for their messaging on our platform, including one format that consistently outperforms every other ad unit.

Click below to download the full white paper and read all our insights for free.