RESTON, VA – (January 20, 2015) – BulletinHealthcare, which provides customized news briefings to some of the country’s most prestigious healthcare associations, announced today the promotion of Mike Reynolds to Managing Director, Advertising.
In the six years in which Reynolds served as BulletinHealthcare’s Senior Director of Sales, he consistently grew his territory through a consultative approach that revolved around client needs, strategies, and market factors. He initiated BulletinHealthcare’s marketing to medical education companies. Reynolds also directly managed and mentored representatives responsible for servicing pharmaceutical, medical device, medical education, and clinical trial recruitment advertisers. Most recently he developed and implemented a plan to help pharmaceuticals react to the increasing role of Payers in the American healthcare system.
“Mike has emerged as a clear leader within BulletinHealthcare,” said Michael Laxineta, president of BulletinHealthcare. “As we continue our rapid growth, we have full confidence in Mike’s ability to lead our advertising sales team.”
Reynolds has worked in the healthcare industry for more than 23 years, representing medical journals, websites, and association initiatives that covered primary care, women’s health, and surgery. Outside of work, he is an avid surfer and has written for surfing publications and websites.
BulletinHealthcare reaches more than 700,000 physicians each day through its custom news briefings, which it produces in partnership with 24 medical associations. The BulletinHealthcare in-house advertising sales team matches advertisers with to more than 35 medical specialty audiences.
A subsidiary of Bulletin Intelligence, BulletinHealthcare delivers specialty-specific daily medical news to 750,000 members of the nation’s most prestigious medical associations, such as the American Medical Association, American College of Cardiology, American Society of Clinical Oncology, American Dental Association, and more than 20 others. BulletinHealthcare allows advertisers to target segments of its physician network based on specialty, location, and other criteria in a way that offers a unique opportunity for targeted messaging. BulletinHealthcare’s parent, Bulletin Intelligence, delivers fully-customized briefings to senior corporate and government clients, including the White House and the Department of Health and Human Services.