23 Jul 2021

What headlines and stories pique the interest of members belonging to top medical associations? As a digital publisher serving the information needs of 850,000 healthcare providers across more than 35 medical associations — and with industry-leading average email open rates of 40% across our network — we’re in a unique position to answer that very question.

Associations can optimize their communications strategy by understanding the type of news and information their members find relevant:

  • Learn what motivates members to consume and interact with media
  • Feed their appetite for useful, quality content
  • Stay connected without over-communicating

To demonstrate the audience insights that we provide to our partners, we selected five BulletinHealthcare publications representing a diverse range of healthcare provider types and specialties and analyzed the top stories that drove clicks in the first half of 2021.

Overall, this year has shown a shift from last year’s nearly singular focus on all things COVID-19, demonstrating a return to a new normal with HCP interest in a robust set of topics. According to these data, the following topics are driving member engagement right now.

Top Clicked Stories

Appeared in AMA Morning Rounds, which reaches 280,000+ physicians.

J&J vaccine and brain blood clots: What physicians should know.
American Medical Association

SPSTF recommends large increase in Americans eligible for free annual lung cancer screening.

CDC identifies about 5,800 breakthrough cases of COVID-19 infection among Americans who have been fully vaccinated.
Wall Street Journal

CDC model suggests that asymptomatic people transmit the majority of new coronavirus cases.

CDC updates public guidance on coronavirus, emphasizing airborne transmission.

Appeared in CV News Digest, which reaches 28,000+ cardiologists. 

Researchers Say Myocarditis Is More Rare In Athletes Who Recover From COVID Than Previously Suggested.
AHA Journals

Radial Artery Procedures Appear To Be Superior To Femoral Access Procedures In Patients With Prior CABG, Study Indicates.

Ketosis May Improve Cardiometabolic Health In Patients With CVD, Particular HF, Researchers Say.

Research Supportive Of Continuing Oral Anticoagulation During PCI, Investigators Say.

SGLT2 Inhibitors Tied To Reduction In Atrial Arrhythmias, Sudden Cardiac Death In Patients With T2D, Meta-Analysis Suggests.
Heart Rhythm Journal

Appeared in Cancer in the News, which reaches 12,500+ oncologists daily.

Addition Of Bevacizumab To Osimertinib Did Not Improve Survival Outcomes In Previously Treated Patients With EGFR T790M-Positive NSCLC In Trial.

Addition Of Lenalidomide To R-CHOP Chemotherapy Improved Survival Outcomes Among Patients With Newly Diagnosed Diffuse Large B-Cell Lymphoma, Study Indicates.
Journal of Clinical Oncology

Renowned Cancer Researcher Dr. José Baselga Dies At 61.
New York Times

Bipolar Androgen Therapy Resulted In Similar PFS And Reduction In PSA Compared To Enzalutamide Among Men With Metastatic Castration-Resistant Prostate Cancer In Phase 2 Trial.
Journal of Clinical Oncology

Researchers Report Two Cases Of Vaginal Transmission Of Cancer During Delivery.
The New England Journal of Medicine

Appeared in AMCP Daily Dose, which reaches 5,500+ managed care pharmacists daily.

Ohio Officials Expect To Save More Than $240 Million Every Year By Consolidating Seven Private PBMs Into Single, State-Regulated PBM.
Modern Healthcare

Congress Considers Changes To Medicare Advantage To Crack Down On Prior Authorization.
Modern Healthcare

House Bill Would Reimburse Pharmacists For Delivery Of Medicare Part B Services.
Fierce Healthcare

MACPAC To Recommend Changes To How Medicaid Pays For High-Cost Specialty Drugs.
Modern Healthcare

Two Governors Pitch Similar Proposals To Curb Prescription Drug Costs.
Associated Press

Appeared in AAP Daily Briefing, which reaches 40,000+ pediatricians daily.

Researchers Identify Risk Factors For Severe Outcomes In Patients With MIS-C.
The Lancet

Experts Surveyed On What Activities Are Safe For Unvaccinated Children.
New York Times

AAP Issues Five Recommendations For Most Common Dermatologic Problems In Primary Care Pediatrics.
Choosing Wisely

Experts Surveyed On What Activities Are Safe For Unvaccinated Children.
AAP News

Researchers Identify Patterns Of Clinical Presentation And Organ Involvement To Differentiate MIS-C From Severe Acute COVID-19 In Children.

For more insights like these, follow us on LinkedIn and watch this space!