BulletinHealthcare
14 Dec 2018
Data and Analytics, Research

The Complete History of the NPI Number
The National Provider Identifier (NPI) is an underappreciated marvel of the modern healthcare system. Despite its importance, little has been written about the NPI number's 15-year journey from idea to implementation.
20 Nov 2018
Spotlight Interview

Bulletin Spotlight on: Lois Smith
As the holidays quickly approach, I find myself reflecting on the year's events. I put a few questions to Lois Smith, Director of Sales, to find out what she's taken away from 2018.
09 Nov 2018
Data and Analytics, Marketing

Understanding the Hottest Topic in HCP Media: Programmatic Platforms
Pharma marketers were late to embrace programmatic advertising platforms, but that stance is changing rapidly. With the help of data and automation, results and success outcomes are being driven and measured at significant scale.
25 Oct 2018
Marketing

Why a Marketer Buys One Brand-Name Medicine, the Other Generic
When I found myself on the receiving end of a physician-referral program for an OTC cold & flu medicine, I experienced firsthand the advantages of influencer marketing.
18 Oct 2018
News Release

BulletinHealthcare Partners with the American Society of Echocardiography to Launch News Briefing
RESTON, Va., Oct. 18, 2018 /PRNewswire/ -- BulletinHealthcare, a leading provider of news briefings for top medical associations, announced today that it has launched its latest briefing to members of the American Society of Echocardiography (ASE).
12 Oct 2018
Design

Four Design Tips to Improve Your Next Digital Ad Campaign
In that brief moment before your future customer scrolls on by, your ad’s design says more than you might think! Here are some best practices to incorporate in your next ad campaign.
01 Oct 2018
Data and Analytics, White paper

How Our Hospital Client Used an Attitudinal Study to Better Understand Their Marketing Campaign
BulletinHealthcare frequently conducts attitudinal studies to provide custom evaluations of ad effectiveness. We recently completed a study for a nationally-ranked hospital that assessed the perception of brand messages across various healthcare specialties.
21 Sep 2018
Data and Analytics

Using Wikipedia to Build Domain Whitelists
Advertisers want their ads to appear next to brand safe content. While whitelists of approved websites are one solution to the brand safety challenge, creating them can be a slog. Surprisingly, you can use Wikipedia to make that process a little easier.
10 Sep 2018
Marketing

Doctors Influence OTC Purchase Decisions
When doctors make a recommendation, patients listen. If physician outreach isn’t included in your OTC marketing strategy, you may be neglecting an effective channel.
03 Sep 2018
Marketing

BulletinHealthcare Launches New Website
Welcome to the all new BulletinHealthcare.com.