BulletinHealthcare
15 Mar 2019
Data and Analytics, White paper

Five Tips for Developing Engaging HCP Content
Have you established your brand as a trusted and reliable source of information in the HCP community? We thought these five tips might help.
22 Jan 2019
Marketing

JPM 2019 News in Review
We summed up the most important news from JPM 2019 to bring our readers up to speed.
14 Dec 2018
Data and Analytics, Research

The Complete History of the NPI Number
The National Provider Identifier (NPI) is an underappreciated marvel of the modern healthcare system. Despite its importance, little has been written about the NPI number's 15-year journey from idea to implementation.
25 Oct 2018
Marketing

Why a Marketer Buys One Brand-Name Medicine, the Other Generic
When I found myself on the receiving end of a physician-referral program for an OTC cold & flu medicine, I experienced firsthand the advantages of influencer marketing.
01 Oct 2018
Data and Analytics, White paper

How Our Hospital Client Used an Attitudinal Study to Better Understand Their Marketing Campaign
BulletinHealthcare frequently conducts attitudinal studies to provide custom evaluations of ad effectiveness. We recently completed a study for a nationally-ranked hospital that assessed the perception of brand messages across various healthcare specialties.
21 Sep 2018
Data and Analytics

Using Wikipedia to Build Domain Whitelists
Advertisers want their ads to appear next to brand safe content. While whitelists of approved websites are one solution to the brand safety challenge, creating them can be a slog. Surprisingly, you can use Wikipedia to make that process a little easier.
10 Sep 2018
Marketing

Doctors Influence OTC Purchase Decisions
When doctors make a recommendation, patients listen. If physician outreach isn’t included in your OTC marketing strategy, you may be neglecting an effective channel.
03 Sep 2018
Marketing

BulletinHealthcare Launches New Website
Welcome to the all new BulletinHealthcare.com.