RESTON, VA – (May 22, 2018) – BulletinHealthcare, the provider of daily news briefings for nearly one million medical professionals, has rebranded its daily pharma marketing briefing. Previously titled Pharma Digital Marketing, the briefing today launches as Healthcare Marketing Daily.
The redesigned daily briefing provides readers with the latest news in digital and mobile healthcare marketing, and now features news on a wider range of topics, including medical devices, health systems, over-the-counter drugs, payers, and more.
“This rebranding reflects the changing demographics and interests of the Healthcare Marketing Daily readership,” said Michael Laxineta, President of BulletinHealthcare. “It’s our same team of expert analysts, using our same patented technology, but in a slightly different manner, making Healthcare Marketing Daily an even more powerful vehicle in delivering the day’s most relevant news.”
Healthcare marketers are invited to sign up for a complimentary Healthcare Marketing Daily subscription.
BulletinHealthcare’s other news briefings are exclusively available to the physician and HCP members of its more than 30 partner associations, which include the American Medical Association, the American Society of Clinical Oncology, and the American Dental Association.
BulletinHealthcare, a Cision® company, delivers to more than one million physicians, dentists, and HCPs—900,000+ of whom are U.S. based—a concise distillation of news and research related to their specialties. These daily briefings are unique, as they come under the brand of one of 33 medical associations—our partners.
Subscribers—the members of our partner associations—rely on these briefings to prepare them for the day ahead, and rate them among the top benefits of membership. This level of subscriber engagement, combined with BulletinHealthcare’s scale, makes our briefings the most immediate and effective way for advertisers to reach healthcare providers in the U.S.