Physicians Have Gone Mobile, So Should You.
Reflecting the information-consumption behavioral change among physicians, in August of 2014 BulletinHealthcare’s mobile readership exceeded readership on desktops. Today, 61% of all of our news briefing opens occur on mobile devices — and the growth continues. Our emailed briefings, whether they are read on a mobile device or a desktop, uniquely:
- combine the immediacy and performance analytics of digital with the display advantages of print;
- allow for better engagement as only one advertisement is seen at any time on either a mobile or desktop screen;
- allow advertisers to use, due to our email optimization, creative originally designed for either desktop or mobile.
For information about mobile usage across different specialties, download our 2016 mobile report.