Across thousands of headlines in 2025, a few themes were among the most engaging. This year, healthcare marketers navigated a steady stream of industry innovations, government regulation & policy shifts, drug developments, and more.

Each weekday morning, BulletinHealthcare’s Healthcare Marketing Daily helps make sense of these themes by curating the news and developments most relevant to healthcare marketers. As the year comes to a close, we looked back at the stories that resonated most with readers.

Below are the top 10 most-clicked headlines that defined 2025 in Healthcare Marketing Daily.

Top Healthcare Marketing News of 2025

1. Merck Opens New $1 Billion Vaccine Plant In North Carolina
BioPharma Dive

2. Pfizer, Arvinas Report Mixed Results In Breast Cancer Treatment Vepdegestrant Study
Bloomberg

3. Novo Nordisk’s Wegovy Linked To Increased Risk Of Hair Loss, Study Suggests


CNBC

4. Tenpoint Therapeutics Announces New Chief Commercial Officer
FiercePharma

5. Drug Pricing Transparency Faces Complex Challenges In Current System
PharmaVoice

6. Fierce Healthcare Writer Highlights Fierce 15 Health Innovators Of 2025 At NYSE
FierceHealthcare

7. European Commission Proposes Critical Medicines Act To Reduce Foreign Reliance
Reuters

8. HHS Increases Voluntary Buyout Offer To Employees Amid Layoffs
Bloomberg

9. HHS Secretary Kennedy Says FDA Plans To Eliminate GRAS Program Loophole
CNN

10. Opinion: NIH, FDA Nominees Will Offer Strong Leadership
Washington Post

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