The Best Solution For Reaching Today’s Physicians
“We believe that BulletinHealthcare’s customized briefings — which are pushed out every day to a very receptive audience — provides the right kind of targeted access and uncluttered ad environment for many client brands…”
VP, Strategic Services
As prescribing physicians spend much of their workday on their feet, and now more often than not turn to their tablet or smartphone for medical information, it is absolutely essential for medical advertisers to utilize mobile reach to meet their goals. BulletinHealthcare, in partnership with two dozen leading medical associations, has developed an extremely effective and popular medical information vehicle.
Our content, fact-heavy short-form journalism, is perfectly designed for smaller screens and active physicians. And our performance backs it up: more than 60% of our readers engage with their daily medical news briefing on their mobile devices. The fact that we use mobile-optimized email allows advertisers to present their message using the same creative designed for desktop digital campaigns in a readable full-screen takeover as the physician scrolls through the day’s latest news on their medical specialty. Our solution offers the display advantages of print combined with the interactive advantages of digital. And while other mobile solutions offer disappointing advertising performance, our engagement and click-through rates create strong ROI (see case study).
Due to the inherent advantages of email delivery, advertising in our briefings can be highly targeted to the exact physicians you want to reach, whether by specialty or geography. Many of our advertisers come to us with plans that center around very specific HCPs. We start with their objectives and build a plan. Then we execute the plan, measure results, and make any required refinements. It’s a process that optimizes returns for our advertisers.
If you’re tired of yesterday’s methods that offer diminishing results, and instead want to reach physicians where they are today, with the credibility of their chosen medical association, we offer the industry-leading solution.
For more information, please email firstname.lastname@example.org.