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20 Jan 2021

Whether or not we can take these TikTok user numbers as representative, we can at least chart user growth over the course of 2019. Allegations of inappropriate content can have serious repercussions in China: TikTok’s ByteDance stablemate Neihan Duanzi (a joke-sharing app) did not survive allegations of this nature. The short video format as a whole is big business in China, accounting for 9% of online time in the world’s most-populous nation as of late 2018. Changing age demographics of Douyin Users in China. An analysis of the 2020 Chinese New Year period, with added consideration of the increase in seasonal confinement due to the coronavirus outbreak, saw average daily time spent rising to 122.3 minutes (this pertains to users of the Jiguang/Aurora Mobile network – so not perfectly comparable to other datasets we’ve looked at). TikTok managed to persuade the authorities that it had tightened regulations and the app duly found its way back onto the iOS App Store and Google Play Store. Since its launch in 2016, TikTok has been downloaded 2 billion times, gaining 500 million downloads since the last 1.5 billion milestone, five months before. What sort of content do Douyin users upload? Commentators have suggested, however, that this would not likely do much to ease pressure on ByteDance from the US. Is TikTok banned in Indonesia? This represents a 25% increase year-on-year. TikTok is also blocking users’ ability to download videos created by those 15 or younger. TikTok tends to appeal to younger users, as 41% of its users are between the ages of 16 and 24. This would make it the sixth-most used social app in the world. 90% of TIkTok users visit the app more than once per day. In all the campaign utilised 200 influencers – one of whom brought in 70 million impressions. While ByteDance and TikTok have improved their generation of revenue, it might be noted that creators’ share of TikTok revenue has been judged to be unsatisfactory – with money often taking some time to materialise. Money transfer is an increasingly central part of the Chinese social app landscape, so it will be interesting to observe whether ByteDance takes any further steps in this direction. A beta version of a ‘managed service platform’ – bringing TikTok into the biddable ads space followed in April 2019. Douyin’s monthly user count of 486 million at this point is well in excess of Kuaishou’s 341 million users. An IPO was touted for some point in 2019. ByteDance founder Zhang Yiming was also involved in a public spat with Tencent CEO Pony Ma. GlobalWebIndex TikTok stats show that TikTok users are nearly as engaged in creating videos as they are in viewing them. On the other hand, TikTok’s ease of usage earned praise. In terms of time spent, ByteDance apps account for 66.5% of time spent with short video apps. Other U.S. specific figures suggest that 63.5% of the monthly active users are aged 10-24 years old – with a staggering 52% being iPhone owners. In South Korea and Indonesia, we see a slight tilt towards female users. Here, TikTok fares well compared to social media averages, with 10% of downloaders continuing to use the app seven days after downloading. As of early November 2019, Kwai had the momentum, ranking second in Brazil in terms of Google Play downloads, having held the third spot in late October. The single largest demographic by some way is teenage girls – if this is a US market you’re trying to reach, then TikTok could well be the channel through which to do this. TikTok will also have ensure that it avoids scandal. The latter are outnumbered by users in their 50s or over of both genders. We are also given a demographic break down of users in Japan. As with so many apps, India’s TikTok user base is heavy skewed male, a ratio not too far off being 10:1. It did, however, draw level in February 2018 (the end point of this analysis) with the 25-30 bracket. This compares to 26.6% for Kauishou. The social media average is 4%. We also get a content breakdown of what people born in certain decades most like to upload and watch. According to the app’s creators, on the other hand, as of early June 2018, 40% of users fell into the 25-30 bracket – overtaking 18-24 year olds as the most numerous users of the app. Despite only being released in 2016, it was one of the most-downloaded apps of the 2010s. Time spent on TikTok is skyrocketing too. The pair are still active on Instagram and YouTube, and have even crossed over to television, doing work for children’s television network Nickelodeon. China’s version of TikTok, Douyin, has 600 million daily active users (DAU’s) as of August 2020. Tencent Market Insight, cited by Sean Wang, released a single of their own in July 2017, nurses, firefighters, and members of the US army, most popular users on Douyin in China in March 2019, that Facebook is aiming to go head-to-head with TikTok, average of 38 minutes daily using the app, TikTok’s daily engagement rate in the US at this point stood at 29%, A study published by Tencent Market Insight, Chinese online media juggernaut Tencent has disabled linking to short video sites including Douyin, 56% of new users reportedly downloading the app after seeing videos shared on other platforms carrying the TikTok watermark, both of which have filed lawsuits against each other for defamation and unfair competition, WeChat was sued by a lawyer named Zhang Zhengxin, Neihan Duanzi (a joke-sharing app) did not survive allegations of this nature, Toutaio was also temporarily removed from app stores in China, State newspaper People’s Daily called for tighter regulations. Going back a little, the August 2018 merger with Musical.ly provided a substantial boost to active users of the platform – particularly in the US. As of 2020, TikTok is one of the world’s best-loved apps (for those under a certain age at least), its success powered by some of the world’s most sophisticated AI. A different set of (clearly incomparable) TikTok user retention stats published by App Annie in June 2019 reported a one-week retention rate of 26%. This represents considerable growth in US Android TikTok users over the course of 2019, starting from a point just a little above 2.5 million. The ban was overturned after TikTok successful demonstrated that it had taken suitable measures to deal with these issues. Among older demographics, we see the opposite trend. Not bad considering they launched two thirds into the decade the measurement was taken from! ByteDance’s huge valuation came on the back of a funding round which saw investors led by SoftBank invest $3 billion in October 2018. The international version TikTok has over 689 million monthly active users (MAU’s). The same study shows that a greater proportion of creators were interested in trying the app out for themselves (78%) than were trying to get followers (16%) – don’t forget the requisite pinch of salt to season this self-reported data. What else would you like to see added to this roundup? The standout feature of Weishi is its lyric and subtitle matching, and access to the sizeable QQ Music library. According to App Annie, TikTok was the top app in terms of download growth in 2019 in Canada and India, and came in second-place in the US and the UK. Between 2018-2020, the number of American adults using TikTok grew 5.5 times. ByteDance’s collection of apps, including TikTok, has a total of 1 billion monthly active users. Indian, Indonesia, and South Korean TikTok demographics. Dublin, Singapore, and London have been touted. Besides the advertising campaigns and pandemic, there were some key countries and territories behind the sudden leap of installations: According to AppAnnie, ByteDance’s app managed to rank #7 for all-time downloads. According to this app download data, TikTok was the single most-downloaded non-game app on iOS in 2018, and the fourth-most downloaded on Android (Google Play Store only). These stats refer to the Google Play Store and iOS App Store – so will exclude most Chinese downloads, which are third-party Android. This short video platform will reportedly be known as Cenas (Portuguese for ‘reels’). App Ape Lab gives us a slightly more conservative figure for India, at 75 million users (Android only), as of December 2019. An app that we associate more with irreverence here is the tool through which key life moments are documented. Douyin kept its launch name in China, and now the twin apps are available in 141 countries, working in 39 languages via the App Store and Google Play. Saudi Arabia – 9.7mn users; France – 9.1mn users; Germany – 8.8mn users; It is also to be noted that in all of these countries, the majority of the Tik Tok users are Android users compared to iOS users. Fortnite has, however, shown that apps can thrive on essentially meaningless in-app purchases. State newspaper People’s Daily called for tighter regulations, after users were injured taking part in Douyin challenges. They seem fairly relaxed about things, with a majority feeling comfortable about the global economy, and the environment alike – levels 1.32x and 1.31x greater than average. TikTok/Douyin parent company ByteDance also owns hugely popular Chinese AI-powered news aggregation platform Toutiao, created by CEO Zhang Yiming at the age of 29 in 2012. Despite the dizzying entanglement with the Trump administration where nationwide ban threats emerged due to potential security risks, the US has been a vital growth area in both revenue and users. This came in the wake of a Congressional demand for an investigation into the app, over fears regarding information sharing with the Chinese government. Another popular theme was videos focused on one single area (beauty, pets, food, etc), around which relatively formulaic videos are produced. Indonesian TikTok users show a more typical pattern, with usage declining as we go up through the age groups. In 2020, TikTok has risen to be the 5th ranked social network worldwide, with over 1.29 billion users shared between the app itself and China only version Douyin. The latter has also grown, though not quite as dramatically and from a much higher base. TikTok & Douyin is now in 141 of 155 countries available and comes in 39 languages. Only the four apps that make up the Facebook stable, Snapchat, and Microsoft’s Skype feature ahead of it. American’s 18 and over will spend 1.43 billion hours on TikTok in March 2020. This puts it someway ahead of the cluster of Turkey (23.2 million), Russia (19.9 million), and Pakistan (19.5 million). In terms of iOS and Android download split, 75.5% or 1.5 billion have come from the Google Play Store and 459.2 million installs from the App Store. TikTok users are conscious of status, reveal Global Web Index stats. RMB 2 billion ($287 million) in red envelopes (money parcels sent during the Chinese New Year period) was also sent over Douyin over this period. The precise definition of an inactive user is unclear. 302,000 entrants entered the competition, with judges including a range of singers, actors, and TV personalities from the region. This saw it pull ahead of even the mighty WeChat, which saw daily usage fall from 40 minutes to 31 minutes. Last month, a Filipino fashion designer drew flak after claiming in a TikTok video that the Philippines was the only country in the world that has an embassy in Manhattan because of former lady Imelda Marcos . Tik Tok In PC Who Created Tik Tok ? With 120 million active users, this app – which allows users to make short profile videos for their WhatsApp profile – is one of the most popular in Brazil. This is a significant increase on the 655 million downloads recorded in 2018. Its average session time of 10.85 minutes makes it the most engaging social media app available today. This represents a stunning 210% increase over 2018. Clicking on an item here will lead directly to a shopping cart on a brand mini site. An influencer marketing campaign ran by PROYA in support of its Bubble Spa Mask saw 1 million masks sold in a month, and RMB 300 million ($43 million) brought in over the course of three months. 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