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20 Jan 2021

The importance of Color Choice in Marketing. The red color meaning is associated with excitement, passion, danger, energy, and action. Color psychology dictates that this insanely popular logo color stands for being “trustworthy, dependable, fiscally… The color meaning for white also has a negative side where it symbolizes sterility and cold. It involves intense research on customers’ needs, wants, likes, preferences, etc. And that’s why content marketers need to understand what different colors mean. Brand color psychology provides a framework for understanding how and why we interact with the brands in our lives. Color Psychology in Marketing: When Our Subconscious Does the Thinking. They also use words like happiness in their branding so they use the color red to build excitement. Many retailers in the fashion niche, especially, use black call to actions that contrast well against a white background. Black is a color retailers such as Chanel and Nike use. White is the color ASOS and Adidas uses in their marketing. The Power of the Color Brown – Earth, Nature & Simplicity. In color psychology, the color meaning for yellow revolves around sunshine. Their product line centers around landscaping, agriculture, lawn care equipment and more. The green logo blends well with their nature imagery helps them attract outdoor enthusiasts as their target market. The same color can also have different meanings that are dependent on our upbringing, gender, location, values, and a variety of other factors. What colors do you use on your online store? For example, your homepage banner image or logo might include a green background. John Deere’s entire brand revolves around nature. The psychology of color suggests general guidelines for the ways that various hues and shades influence consumer behavior. One of the reasons is because when it comes to the psychology of color there are many variables in place. Color psychology is an area of research that looks at how color influences our behavior and decision-making. On ASOS, the words in the header, logo, and background are white. In color psychology, blue’s color meaning ties closely to the sea and the sky. The Meaning of Colors in Marketing Psychology. On their website they use a combination of pink and black to highlight key marketing details. Some perceive its overuse as arrogant. Let us know in the comments! It incites emotion. The numbers are pretty fascinating. Color can often be the sole reason someone purchases a product. Brand color psychology is the study of how color impacts the way we perceive brands. Despite it’s attracting color, it’s not as commanding as the color red. Grey can be used for font color, headers, graphics, and even products to appeal to a mass audience. Consider choosing colors that represent what you want your brand to be about or what you want your customers to feel when browsing your online store. And when used in marketing, for example, different colors can impact the way audiences perceive a brand in ways that aren’t always apparent. “ So how are colors related to psychology? Nike also uses a black, white and grey color scheme for their website. However, grey does carry some negative connotations, particularly when it comes to depression and loss. Here is a breakdown of colors that are proven to increase sales, along with the specific emotions they evoke and the product categories in which they work best. Orange’s color meaning shines through in logos like Nickelodeon and The Home Depot. The Home Depot sells products that you can use for your home. That way, when someone sees that product, they’ll immediately know it’s a John Deere. The blue in the Walmart logo can. After all, Walmart is a place where you can buy groceries and do shopping all in one convenient location. There’s a chance that different people perceive colors differently. And these emotions play a major role in how we behave as consumers. Misconceptions Around the Psychology of Color. Colors have been an effective part of branding since the age of media and adverts. Many Do it Yourselfers (DIY) head to Home Depot to buy products to renovate their home or make adjustments. On Yahoo, the logo, top navigation words, and Yahoo icons like Mail use the color purple. For instance, if you choose the wrong colors for your content or logo, it can turn out to be less readable, and hard for your audience to understand. Even though color psychology has been studied and analyzed for many years, there’s still much debate about the exact impact that color has on human psychology. The Ikea brand also uses the color yellowing in their branding. Color psychology is the study of colors in relation to human behavior. What are your brand colors? How you perceive a certain color may have a lot to do with your personal preference, experiences in the past, cultural differences, gender differences, and so on. Many marketers still use the color for call to actions or areas of a website that they want to draw the eye too. Marketing is no rule of thumb. This is the only SEO suite you will ever need. Color psychology aims to study how colors impact human behavior and decision-making. Do you wish you had more time, employees or resources to help you run your business? Color psychology is the science of how colors affect human behavior. It also shows the overall importance of colors in marketing and the characteristics of many individual colors. The red color meaning is associated with excitement, passion, danger, energy, and action. In color psychology, red is the most intense color. In the startup stage, entrepreneur…. In marketing, you’ll find that brown is often used for natural products and food. She's as curious as she can be; constantly hunting for answers to her questions, never saying no to new experiences. This is because, black font on a white background is the best color combination for readability. Color can be used by marketers to influence how people think and behave toward a brand, and how they interpret any information. Look no further! Would you like to try out this, 4 Key Psychological Tricks To Improve Your Online Marketing, 6 Psychology Hacks Marketers Use To Increase Conversion Rate, How Psychology of Color Affects Your Marketing and Branding. I highly recommend that you give this tool a try!” Marketing colors like red can capture attention. Despite it’s attracting color, it’s not as commanding as the color red. Color psychology in marketing. - Jesse J. Like Chanel, their call to actions are also black which draws visual emphasis to add to the item to your ‘bag’ (cart). Healthcare niches, like Oral B, typically use blue in their branding to help people associate the brand with a quality, reliable and safe product. Growth, fertility, health, and generosity are some of the positive color meanings for the color. In fact, when HubSpot A/B tested call-to-action (CTA) colors, they “...increased conversion rate without changing anything about the page except for the color of the CTA.” Its absence of color makes it dull. Subtle changes in color schemes, distribution, and arrangement can influence both sales, brand loyalty, conversion, and reliability. They use a black font on their graphics for images and for their text. So even if your products don’t necessarily tie to a niche, you can use color to help you attract a specific demographic. Many fashion retailers have used black in their logos. In a survey, 93 percent of buyers said they focus on visual appearance, and close to 85 percent claim color is a primary reason when they make a purchase! On their website, the brown in their logo is emphasized in the navigation and drop down menus. It encourages you to want to press play on their videos. If you add the color red to your website, save it for the call to action or sale icons if it’ll contrast well with your store design. Some perceive its overuse as arrogant. Start a business and design the life you want – all in one place. What is color psychology in marketing? Marketing colors like red can capture attention. Altogether, it helps position UPS brand as a secure, reliable and down to earth company which is exactly what you’d want from a delivery service. The short answer is yes. In some parts of the world, white has the opposite meaning. Copyright © 2021 SEOPressor. By using colors strategically for your marketing efforts, you can get your audience to see what you want them to see and help them perceive you the way you aim to be perceived. If you’re in the health or fitness niche, you might choose to add more green to your online store. Subscribe and receive exclusive insider tips and tricks on SEO.Delivered to you right from the industry’s best SEO team. And it’s not any different when it comes to selecting colors for your business. However, a number of factors may also influence the way that individuals perceive and react to color, and marketers should be aware of how … Apple is an example of a brand who uses the color grey in their branding. In color psychology, pink’s color meaning revolves around femininity, playfulness, immaturity and unconditional love. Psychology: The Power of Color In Marketing. You can add hints of purple to your website’s design such as on your free shipping bar, Now that you’ve learned what color psychology is and what the most common color meanings are for each color, it’s time to, Brand Awareness: 5 Tips for Creating a Powerful Brand Identity, 26 Free Business Name Generators to Find the Best Brand Names, The Ultimate Guide to Starting a Women’s Clothing Brand, 10 Branding Statistics You Need to Know in 2021 [Infographic]. A few years ago, Entrepreneur published an article on the psychology of color and the misconceptions around color, branding, and color persuasion. The color red tends to encourage appetite hence why brands like Coca Cola use it often in their branding. Some brands choose to use a cheerful yellow color as the background or border for their website design. Conversely, blue can also carry some negative color meanings such as depression and can bring about a sense of coldness. 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