10 Sep 2019
"The credibility we have with our HCP audiences is a primary driver of the tremendous engagement we see across our publications," says Jess Hill, Director of Marketing.
22 Mar 2019
Echocardiographers are highly-educated, time-starved individuals. And that means they’re particularly discriminating when it comes to clicking on digital content.
15 Mar 2019
Have you established your brand as a trusted and reliable source of information in the HCP community? We thought these five tips might help.
22 Jan 2019
We summed up the most important news from JPM 2019 to bring our readers up to speed.
25 Oct 2018
When I found myself on the receiving end of a physician-referral program for an OTC cold & flu medicine, I experienced firsthand the advantages of influencer marketing.
01 Oct 2018
BulletinHealthcare frequently conducts attitudinal studies to provide custom evaluations of ad effectiveness. We recently completed a study for a nationally-ranked hospital that assessed the perception of brand messages across various healthcare specialties.
10 Sep 2018
When doctors make a recommendation, patients listen. If physician outreach isn’t included in your OTC marketing strategy, you may be neglecting an effective channel.
30 Aug 2018
Associations can optimize their communications strategy by understanding the news and information their members find relevant. To demonstrate the audience insights we provide to our partners, we pulled the stories that are driving member engagement right now.