25 Oct 2018

When I found myself on the receiving end of a physician-referral program for an OTC cold & flu medicine, I experienced firsthand the advantages of influencer marketing.

01 Oct 2018

BulletinHealthcare frequently conducts attitudinal studies to provide custom evaluations of ad effectiveness. We recently completed a study for a nationally-ranked hospital that assessed the perception of brand messages across various healthcare specialties.

10 Sep 2018

When doctors make a recommendation, patients listen. If physician outreach isn’t included in your OTC marketing strategy, you may be neglecting an effective channel.

30 Aug 2018

Associations can optimize their communications strategy by understanding the news and information their members find relevant. To demonstrate the audience insights we provide to our partners, we pulled the stories that are driving member engagement right now.