Our analytics team watches everything so that we can provide our advertisers with guidance that improves returns. For example, we monitor the devices groups of HCPs use to view our briefings. We then supply advertisers with summary performance data on the mixture of ad sizes, positioning, messaging, calls-to-action and creative elements that drive response in different environments. Taken together, this information guides planning, buying and creative execution.
Some of our advertisers also engage us to conduct custom research studies through a trusted third-party firm. One such study conducted by a leading research firm for a pharmaceutical advertiser recently demonstrated a more than 18:1 return on investment. This was calculated by using industry-standard prescription information, which means we proved a very positive ROI. Of course, we do all of this while observing the privacy of our subscribers.
Please email firstname.lastname@example.org to see what kind of data-driven solutions we can offer your brand.